I believe

"I believe" looks at some essential elements needed for a group of people (society) to work together cohesively.
It was inspired by the idea that a government reflects its people, and so a society silent to a government which is careless, destructive and dishonest is also responsible for the outcomes of these actions.
It looks at the importance of understanding what we believe as individuals and to speak them to each other and to our governments.
Governments will change if we speak out loud enough.

Thought provoking

Showing that would be a shift from usual TV. It shows that you don't have to be young and idealistic to care or want to care. Everyone should care. I really liked the sincerity of those people. It's different to Channel x's ads. They were playful, but you were for real. :)